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Five Forms of Friction Fighting
Five proven techniques to follow a frictionless strategy Summary In our last paper we argued that removing friction for customers was a...
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2021: The Year in Review through our White Papers
2021 White Papers Recap It’s always interesting looking back over the year to see if a theme emerged in our white papers or whether the...
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Purpose and Culture Beat Strategy for Breakfast
Summary Lessons from the Chief Customer Officer Forum Great businesses shine in a crisis Peter Drucker wrote that “Culture eats strategy...